- Tinder is testing out a new Height filter globally.
- The feature lets you set a custom height preference, which will affect your recommendations on the app.
- It is exclusively available for Tinder Gold and Premium subscribers and targeted towards their female audience.
It is an unsaid truth that Tinder is all about superficial beauty standards, where you browse strangers and decide to hook up with them just based on their looks. But I guess the platform is doubling down on these factors by introducing a new height filter on Tinder.
Image Credit: u/Extra_Barracudaaaa via Reddit
According to Tinder, the filter is intended to influence your recommendations only. It won’t block profiles that don’t fit your preferences from appearing. They also explained that the feature is currently rolling out as part of a global test for paid users.
Tinder’s Vice President of Communication, Phil Price Fry, told TechCrunch, “This is part of a broader effort to help people connect more intentionally on Tinder”. He further clarified, “Not every test becomes a permanent feature, but every test helps us learn how we can deliver smarter, more relevant experiences and push the category forward”.
Are We Measuring Hearts, or Just Insecurities?
Image Courtesy: Shutterstock
Now, it goes without saying that the company is trying to cater to its female audience since they find taller men more attractive. Probably in a desperate attempt to drive more female users to their Premium tier. Given Tinder’s parent company, Match, has suffered a 5% fall in paid users in its latest earnings call.
But I don’t have to be the one to tell you everything wrong with a feature like this. It will only encourage treating users on the app more like a product that you browse through, reinforce societal biases towards short men, foster unrealistic beauty standards, and, of course, increase insecurities about one’s own body. Moreover, if this feature takes off, it wouldn’t be long before we see other popular dating apps start adopting it.
With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.
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