Things are going down the hill fast at Apple. The company has been facing flak from users for not delivering Apple Intelligence features as promised. At WWDC 2024, Apple said that more intelligent Siri with personal context will arrive in 2025. However, the company has now delayed the personalized Siri features. In the wake of the controversy, Apple is ready to shake up things at the corporate level according to a report by Mark Gurman.
Bloomberg reports that Mike Rockwell, chief executive for Vision Pro development, has now been tasked to head the Siri department. Previously, Siri was looked over by John Giannandrea, who is serving the position of senior vice president Machine Learning and AI Strategy at Apple.
Reportedly, Apple CEO Tim Cook has “lost confidence” in Giannandrea after failing to deliver Siri’s personalized features. However, he will remain at Apple and will be responsible for AI products and execution except for Siri.
Paul Meade will be made the new chief executive for Spatial Computing efforts to replace Mike Rockwell, who will undertake the efforts to expedite Siri features.
The shuffle in executive ranks shows that Apple is serious about Siri’s underperformance and failing to deliver what it promised.
Apple Intelligence, so far, has been a lackluster launch. Today, a lawsuit has been lodged against Apple for falsely advertising Apple Intelligence features and deceiving users who bought the new iPhones for AI features.
Troubles are mounting for Apple and hopefully, the executive shift, which will be informed to employees this week, might turn around the story for the trillion dollar company.
With seven years of experience in digital media, including more than three years as an editor, I have successfully transitioned from tech to the vibrant world of entertainment. I previously served as a Senior Tech Writer at Fossbytes Media, but my passion for movies and television led me to pivot. As an Entertainment Editor at Beebom, I manage and create content covering movies, TV shows, and anime across major streaming platforms like Netflix, HBO Max, and Disney+. I’m an avid fan of timeless classics and modern hits, with a particular love for the horror genre.
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- Apple and Google have officially confirmed their team-up for the next-gen Siri AI.
- The Cupertino Giant will be using Google’s Gemini for a more personalized Siri model as well as Apple Intelligence features.
- We can expect the next-gen Siri to come out with iOS 26.4, sometime in March or April.
Apple has officially confirmed joining forces with Google to use its Gemini AI model to power the next-generation Siri. It will offer a more personalized experience and will be coming out with the iOS 26.4 update. Apple also plans to leverage Gemini’s capabilities for other Apple Intelligence features as well, later down the line.
The Next-Gen Siri will be powered by Google’s Gemini AI
Apple officially confirmed that it will be partnering with Google in a statement to CNBC . Here’s what it stated, “After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Foundation Models, and we’re excited about the innovative new experiences it will unlock for our users.”
Later, Google also shared a post on X confirming the tie-up, “Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.”
Image Credit: X/@NewsFromGoogle
Both statements clearly mention that the Cupertino Giant will be using Gemini to power its assistant Siri. This was already rumored, as Apple’s attempts to acquire Perplexity went nowhere. With Gemini, Siri will get a major AI update . It will be able to handle more nuanced conversations and provide better results. Something long-time Apple users have been asking for years.
The next-gen Siri will arrive with the iOS 26.4 update, which will launch sometime in March or April. And it is only going to be available for Apple Intelligence-supported devices .
Something else worth noting is how Google’s statement mentions that Gemini will power Apple Intelligence features. This leads us to believe that Apple could use Gemini’s multi-modal capabilities for its Writings tools , Image Playground , and Message summaries, too.
Elon Musk Not Happy With Apple and Google Tie Up
xAI CEO Elon Musk also responded to Google’s announcement post on X, sharing his thoughts on the matter by saying, “This seems like an unreasonable concentration of power for Google, given that they also have Android and Chrome.” Though we don’t expect either Apple or Google to respond to Elon, we will update the situation as it progresses.
It is worth noting that xAI is the company behind Grok, which is in hot water currently due to its inappropriate image generation fiasco , and has been getting backlash from multiple news outlets, X users, and even government authorities.
With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.
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