- Threads is now offering Facebook users to sign up for the app using their existing profiles.
- Meta says this will help deliver personalized content recommendations based on users’ preferences.
- Until now, this sign-up option was limited to Instagram users only.
Image Credit: sdx15 / Shutterstock
Meta’s decision to link Threads with Instagram accounts was a major reason the platform received the initial push in user growth, but now the app is dialing down its dependency on its sister app. Just last month, Threads received support for ‘Hidden words’ , an in-app feature, separate from Instagram.
Now, Meta is focusing on helping Threads stand on its own two feet and establish itself as a standalone platform. This could be why it recently received a much-needed direct message support within Threads , which was lacking on the platform from the beginning.
But given that Facebook’s demographic typically consists of older folks and those with polarizing opinions, this move might not bode well for Threads in the long run. That said, it could also be a way to boost Threads’ user numbers and overtake X since Facebook has over a billion users worldwide.
With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.
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