openai launches chatgpt agent - 1
  • OpenAI’s new ChatGPT agent can perform a variety of complex, multi-turn tasks for you.
  • It can reserve a table at a restaurant, do shopping, access your Gmail and Drive files, generate visual slides, spreadsheets, and more.
  • OpenAI has fused its Operator and Deep Research AI agents to create a unified ChatGPT agent.

On Thursday, OpenAI introduced a unified agentic model on ChatGPT that doesn’t just respond to your prompts, but actually performs complex, multi-turn tasks on your behalf. The new ChatGPT agent is designed to complete online tasks on a virtual machine. It can book dinner reservations, shop online, or even generate comprehensive PowerPoint slides or Excel spreadsheets for you.

The new ChatGPT agent brings together OpenAI’s two AI agents: Operator and Deep Research. The Operator AI agent can browse the web autonomously and interact with on-screen interfaces like a human to complete tasks. It’s like a visual browser.

And the Deep Research AI agent goes to the web to find relevant information and generate comprehensive reports with in-line citations. It’s like a text browser that is good at collecting, analyzing, and creating detailed reports.

Now, with the recent addition of Connectors , which allow ChatGPT to access external data sources such as Gmail, Google Drive, Dropbox, etc., all the pieces have come together to create a unified ChatGPT agent. Basically, Operator, Deep Research, and Connectors collectively power the new ChatGPT agent.

The ChatGPT agent can access its own sandboxed terminal, file system, and web browser to accomplish tasks. For example, the new ChatGPT agent can access your calendar and brief you about your upcoming meeting. You can also ask it to purchase shopping items, compare products, create a slide deck, and more.

To give you another example, the ChatGPT agent can retrieve a file from Google Drive using Connectors, open and navigate it using Operator, and then analyze its content using the Deep Research agent. Finally, the ChatGPT agent can create a comprehensive report for you, be it a PDF file, a PowerPoint presentation, or an Excel spreadsheet.

OpenAI says some tasks may take around 15 to 30 minutes to complete. And before taking sensitive actions like sending an email or making a reservation, the agent seeks your permission. Finally, the new ChatGPT agent is rolling out to Pro, Plus, and Team users, starting today.

Pro users get 400 queries per month, and Plus and Team users get 40 queries per month. Enterprise and Edu users will get access by the end of this month. You can find the new agent mode under “Tools” or you can type /agent to get started on ChatGPT.

OpenAI’s New ChatGPT Agent Can Do Everything For You - 2

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Mattel HQ photo from the outside - 3
  • OpenAI has partnered with Mattel, the toymaker behind Barbie and Hot Wheels.
  • This strategic partnership aims to bring innovation, safety, and privacy to age-appropriate play experiences.
  • It could mean that Mattel might use ChatGPT for the ideation or creation of the company’s future products.

OpenAI is branching out its services in every industry out there, and now they have teamed up with an unusual suspect. The generative AI pioneer has partnered with Barbie and Hot Wheels toymaker Mattel, which could mean OpenAI’s ChatGPT might be involved or integrated into their upcoming products.

OpenAI and Mattel. Inc has entered a strategic partnership , but the details of what this could result in are still quite sparse. In a recent press release, Mattel shed light on their new AI partner, stating, “By using OpenAI’s technology, Mattel will bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety. “

Mattel also mentioned that they will use ChatGPT Enterprise for their everyday business operations, like product development and ideation. This means that the company will leverage the advanced AI capabilities for market research, or try out new concepts for their popular IPs.

Mattel and Barbie logo side by side - 4

Image Credit: Adryan Samuel Hutagalung / Shutterstock.com

In a statement, Mattel CFO Josh Silverman said, ” Each of our products and experiences is designed to inspire fans, entertain audiences, and enrich lives through play. AI has the power to expand on that mission and broaden the reach of our brands in new and exciting ways.” He also added, “Our work with OpenAI will enable us to leverage new technologies to solidify our leadership in innovation and reimagine new forms of play.”

Now, what this means for the future of Mattel products is still unclear. Whether the toymaker will use it to come up with new designs for Barbie, help come up with an early draft for a movie of their other toy lines, or use it for general business purposes. Only time will tell, but it will be exciting to see what the well-known toy maker comes up with.

OpenAI’s New ChatGPT Agent Can Do Everything For You - 5

With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.

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