- Netflix is overhauling its TV app with a redesigned homepage featuring bigger previews and real-time recommendations.
- The service is also introducing an AI-powered search, which will be exclusive to the Netflix iOS app at first.
- Users can also look forward to a TikTok-style vertical feed for easier browsing and discovering new content to watch.
The Netflix experience has remained more or less the same over the past decade, but things are now changing in a big way. The streaming giant is well set to introduce its biggest overhaul for its TV and mobile apps, bringing a fresh new interface, along with AI integration and vertical scrolling feed like TikTok.
On Wednesday, Netflix shared an official post sharing all the new changes coming to the streaming platform. First, they are giving a much-needed revamp to the homepage with bigger previews, real-time recommendations for content, and an overall modern layout. They have also made shortcuts for search and My List more accessible.
Image Credit: Netflix
Next, they are introducing an AI-powered search engine to their app. Rather than typing out the name, you can search using conversational phrases like “I want to watch something scary with clowns.” The feature will be limited to the iOS version of the Netflix app at first. To try it out, users will have to opt in to use it.
Image Credit: Netflix
Lastly, Netflix also joins the plethora of apps adopting a TikTok-style vertical scrolling feed . This will help you browse through snippets of different shows and movies. If you like something, you can add it to your My List or start watching it right away.
Image Credit: Netflix
With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.
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