- Eddy Cue, Apple’s senior vice president of Services, says 10 years from now, you won’t need an iPhone.
- Apple is also planning to add AI to Safari as searches have dropped.
- Eddy said these statements at the Google vs. DoJ antitrust case, where he was testifying.
Apple is currently facing one of the biggest hurdles in the company’s history, with Apple Intelligence failing to take off as expected. However, AI is not the only albatross around the neck of Apple, it is also facing a potential loss of its search engine deal with Google worth $20 billion. Interestingly, Eddy Cue, Apple’s senior vice president of Services, appeared to testify in the high-profile case and mentioned something during his statement that hints at a major change in the course of Apple’s action in the future.
It is not hidden that Apple has failed to come up with a viral and money-making product after launching the first iPhone in 2007. It has tried its hand on several projects, namely AR/VR headset, electric car , and more, but the results have not been satisfactory so far. Now, Eddy Cue’s statement hints at the next big project that Apple could be planning to undertake.
Artificial Intelligence is undoubtedly the future, and Apple has been pushing to bring AI to the forefront. As per Bloomberg , Eddy Cue said that 10 years down the line, the iPhone could be replaced by AI.
“You may not need an iPhone 10 years from now as crazy as it sounds. The only way you truly have true competition is when you have technology shifts. Technology shifts create these opportunities. AI is a new technology shift, and it’s creating new opportunities for new entrants.” – Eddy Cue, SVP Apple
So far, Apple has been struggling in the AI department with delayed features, false advertising of features, and half-cooked features. Siri’s contextual awareness feature is expected to arrive sometime in “the coming year,” as per Apple. Despite the advent of AI in the smartphone landscape, the iPhone becoming obsolete by 2035 is a far-fetched idea.
Eddy also mentioned that Apple is planning to add AI search options to Safari after witnessing a drop in searches on Safari in April this year. As per Eddy, conventional search engines will die out and AI-powered platforms will replace them, hence the step.
Do you think the iPhone will be replaced by AI in 2035?
With seven years of experience in digital media, including more than three years as an editor, I have successfully transitioned from tech to the vibrant world of entertainment. I previously served as a Senior Tech Writer at Fossbytes Media, but my passion for movies and television led me to pivot. As an Entertainment Editor at Beebom, I manage and create content covering movies, TV shows, and anime across major streaming platforms like Netflix, HBO Max, and Disney+. I’m an avid fan of timeless classics and modern hits, with a particular love for the horror genre.
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- Apple and Google have officially confirmed their team-up for the next-gen Siri AI.
- The Cupertino Giant will be using Google’s Gemini for a more personalized Siri model as well as Apple Intelligence features.
- We can expect the next-gen Siri to come out with iOS 26.4, sometime in March or April.
Apple has officially confirmed joining forces with Google to use its Gemini AI model to power the next-generation Siri. It will offer a more personalized experience and will be coming out with the iOS 26.4 update. Apple also plans to leverage Gemini’s capabilities for other Apple Intelligence features as well, later down the line.
The Next-Gen Siri will be powered by Google’s Gemini AI
Apple officially confirmed that it will be partnering with Google in a statement to CNBC . Here’s what it stated, “After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Foundation Models, and we’re excited about the innovative new experiences it will unlock for our users.”
Later, Google also shared a post on X confirming the tie-up, “Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.”
Image Credit: X/@NewsFromGoogle
Both statements clearly mention that the Cupertino Giant will be using Gemini to power its assistant Siri. This was already rumored, as Apple’s attempts to acquire Perplexity went nowhere. With Gemini, Siri will get a major AI update . It will be able to handle more nuanced conversations and provide better results. Something long-time Apple users have been asking for years.
The next-gen Siri will arrive with the iOS 26.4 update, which will launch sometime in March or April. And it is only going to be available for Apple Intelligence-supported devices .
Something else worth noting is how Google’s statement mentions that Gemini will power Apple Intelligence features. This leads us to believe that Apple could use Gemini’s multi-modal capabilities for its Writings tools , Image Playground , and Message summaries, too.
Elon Musk Not Happy With Apple and Google Tie Up
xAI CEO Elon Musk also responded to Google’s announcement post on X, sharing his thoughts on the matter by saying, “This seems like an unreasonable concentration of power for Google, given that they also have Android and Chrome.” Though we don’t expect either Apple or Google to respond to Elon, we will update the situation as it progresses.
It is worth noting that xAI is the company behind Grok, which is in hot water currently due to its inappropriate image generation fiasco , and has been getting backlash from multiple news outlets, X users, and even government authorities.
With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.
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- Apple is close to finalizing a $1 billion deal with Google to use Gemini to power the next-gen Siri.
- It will use a custom version of Gemini AI, which will be used temporarily until Apple develops its own powerful AI model.
- The new AI-powered Siri is slated to launch sometime next spring.
Apple is reportedly set to close an estimated $1 billion annual deal with its rival, Google, to use a custom version of the Gemini AI model to power the next version of Siri. Apple is lagging behind major companies in the AI race so this might help the Cupertino giant to make a comeback.
Apple Turns to Gemini to Power Its AI-Powered Siri
This detail comes from Bloomberg , which reports that Apple is turning to Google’s Gemini as a temporary solution until its own AI model catches up with the rest of the industry. Once ready, it will be used to power a host of new Apple Intelligence features which the company has in the pipeline.
For context, the custom version of Google’s Gemini AI model has about 1.2 trillion parameters , which far exceeds Apple’s current cloud-based AI model which are trained on 150 billion parameters. This shows that Gemini can handle far complex tasks and commands compared to Apple’s in-house model.
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Typically, the Cupertino Giant prefers to make things on its own, but it has been lagging in the AI race behind several major companies and startups. Apple had plans to acquire Perplexity , and even held talks with OpenAI , but it seems like Gemini is the best fit the company has found for its AI-powered Siri , which is scheduled to come out sometime next spring.
However, there is still some time till then, and Apple’s plan could still change if the deal doesn’t go through.
With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.
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