- HBO Max will start showing persistent prompts to crack down on password sharing, starting in September.
- This is an attempt to push users to pay $7.99 extra to add another member to their current plan, or sign up for a new plan instead.
- The service has been using softer measures till now, with prompts that you could dismiss.
HBO Max will start showing persistent prompts from September to crack down on password sharing on its platform, pushing people to pay extra to add extra members to their plan. Warner Bros. Discovery streaming head JB Perette announced that the service will take strict measures to discourage password sharing starting next month.
During an earnings call on Thursday , he said, “In September, you’ll actually start to see the messaging — which right now has been a fairly soft, cancelable messaging — start to get more fixed and such that people have to take action.”
Starting in September, HBO Max will employ aggressive measures, such as persistent prompts, to push users to pay $7.99 for an additional member who is not part of the household. If this sounds similar, it’s because streaming giants like Netflix and Disney+ have already used the same tactic.
The company announced last year that it would also crack down on password sharing , starting with soft messaging. But it has not delivered the results Warner Bros. Discovery executives had hoped for, with Parette noting that paid sharing is “a voluntary process.”.
With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.
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