- Spotify is increasing its subscription prices in regions outside the US, including South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific.
- The price hike will come in effect next month, and users will receive an email with updated pricing details.
- The change seems to be driven by Spotify’s quarterly earnings report, which showed a decline in profit.
Spotify has just announced that it will raise the price of its paid subscription tier in several regions outside of the US, including South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific.
Image Credit: Spotify
The email shows a €1 increase in monthly pricing , which was already implemented in regions like Spain, Italy, and Portugal last July. However, it is not clear yet how it would translate for other countries, especially the ones in Asia and the Middle East.
The Music Business asked Spotify CEO Daniel Ek why the company is not increasing its subscription prices more often, to which he replied that the company wants to retain its users rather than focusing on short-term gains. So far, the US has not been impacted by the increased prices, but it is likely that Spotify might update prices for its Premium tier in the US sometime later this year.
With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.
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