- Apple might be in early talks to acquire the AI startup Perplexity.
- The acquisition would help bring in AI talent, which could help improve Apple’s Intelligence.
- Other tech giants like Meta are also considering making an offer to acquire Perplexity.
Apple is having a tough time keeping up with the competition in the AI race. This could be why the company is planning to acquire Perplexity AI to help give Apple Intelligence the much-needed boost it desperately needs.
This report comes from trusted Apple reporter Mark Gurman, who shared in the Bloomberg post that Apple’s mergers and acquisitions lead, Adrian Perica, services chief Eddy Cue, and top AI leadership inside the company are in early talks to acquire Perplexity AI.
Buying Perplexity will give Apple the AI talent and an outstanding product that they desperately need right now. Plus, it could bring some necessary improvements to Apple Intelligence features , especially Siri, which turned out to be a big disappointment last year.
Perplexity recently closed its latest round of funding, where it was valued at $14 billion . If Apple does plan to acquire Perplexity, it could be its most expensive acquisition yet. Since they acquired Beats at $3 billion in 2013. Moreover, it could help Apple develop its AI search given its hardware dominance.
Having used Perplexity’s Assistant on an iPhone , I can say with confidence that Perplexity is far ahead in the game. So I don’t think it would be a bad bet on Apple’s part. But whatever Apple is planning, they must act fast. Other industry players like Meta are also eyeing the opportunity to acquire Perplexity, according to a report by The Verge .
Perplexity can also give Apple a way out of its ongoing antitrust case for paying $20 billion yearly to Google to keep it as its default search in Safari. According to the report, Apple has held multiple meetings with the Perplexity team in recent months. However, both companies have denied any comment on the topic.
With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.
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- Apple and Google have officially confirmed their team-up for the next-gen Siri AI.
- The Cupertino Giant will be using Google’s Gemini for a more personalized Siri model as well as Apple Intelligence features.
- We can expect the next-gen Siri to come out with iOS 26.4, sometime in March or April.
Apple has officially confirmed joining forces with Google to use its Gemini AI model to power the next-generation Siri. It will offer a more personalized experience and will be coming out with the iOS 26.4 update. Apple also plans to leverage Gemini’s capabilities for other Apple Intelligence features as well, later down the line.
The Next-Gen Siri will be powered by Google’s Gemini AI
Apple officially confirmed that it will be partnering with Google in a statement to CNBC . Here’s what it stated, “After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Foundation Models, and we’re excited about the innovative new experiences it will unlock for our users.”
Later, Google also shared a post on X confirming the tie-up, “Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.”
Image Credit: X/@NewsFromGoogle
Both statements clearly mention that the Cupertino Giant will be using Gemini to power its assistant Siri. This was already rumored, as Apple’s attempts to acquire Perplexity went nowhere. With Gemini, Siri will get a major AI update . It will be able to handle more nuanced conversations and provide better results. Something long-time Apple users have been asking for years.
The next-gen Siri will arrive with the iOS 26.4 update, which will launch sometime in March or April. And it is only going to be available for Apple Intelligence-supported devices .
Something else worth noting is how Google’s statement mentions that Gemini will power Apple Intelligence features. This leads us to believe that Apple could use Gemini’s multi-modal capabilities for its Writings tools , Image Playground , and Message summaries, too.
Elon Musk Not Happy With Apple and Google Tie Up
xAI CEO Elon Musk also responded to Google’s announcement post on X, sharing his thoughts on the matter by saying, “This seems like an unreasonable concentration of power for Google, given that they also have Android and Chrome.” Though we don’t expect either Apple or Google to respond to Elon, we will update the situation as it progresses.
It is worth noting that xAI is the company behind Grok, which is in hot water currently due to its inappropriate image generation fiasco , and has been getting backlash from multiple news outlets, X users, and even government authorities.
With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.
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