- Apple CEO Tim Cook said in an interview that the company is “open” to acquire AI startups.
- He further mentioned that Apple is significantly growing its efforts in the AI field and looking to accelerate its roadmap.
- This could come as a response to the company’s leading AI talents jumping over to Meta.
It’s no secret that Apple is struggling to compete in the current AI landscape. Now, the company’s CEO, Tim Cook, has confirmed that the Cupertino giant is “open” to acquisitions to accelerate its roadmap.
In an interview with CNBC , discussing Apple’s third-quarter earnings , Cook said that Apple views AI as “one of the most profound technologies of our lifetime.” And as a result, “We are significantly growing our investments,” further adding, “We’re open to M&A that accelerates our roadmap”.
“We are significantly growing our investments. We’re open to M&A that accelerates our roadmap.”
Apple’s previous attempts with Apple Intelligence , especially its ambitions with Siri, has not come to fruition as expected. And in turn, the company received a lot of backlash, as well as lawsuits . Most of Apple’s top AI talents are switching sides to Meta while some of its biggest competitors are thriving in the same space.
Image Credit: Apple
This leaves Apple in a desperate position, where acquiring another AI startup would be its only option. There were rumors that the company is in talks with Anthropic or OpenAI to create an LLM version of Siri . But it doesn’t seem like Apple is moving forward with the partnership. There were also plans to acquire Perplexity AI , which is currently valued at $18 billion.
Acquiring Perplexity sounds like the only viable option, since some of the other well-known AI startups may not be interested in acquisition. But the time is not on Apple’s side, and if they take too long, then they might get left behind in the growing AI race.
With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.
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- Apple and Google have officially confirmed their team-up for the next-gen Siri AI.
- The Cupertino Giant will be using Google’s Gemini for a more personalized Siri model as well as Apple Intelligence features.
- We can expect the next-gen Siri to come out with iOS 26.4, sometime in March or April.
Apple has officially confirmed joining forces with Google to use its Gemini AI model to power the next-generation Siri. It will offer a more personalized experience and will be coming out with the iOS 26.4 update. Apple also plans to leverage Gemini’s capabilities for other Apple Intelligence features as well, later down the line.
The Next-Gen Siri will be powered by Google’s Gemini AI
Apple officially confirmed that it will be partnering with Google in a statement to CNBC . Here’s what it stated, “After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Foundation Models, and we’re excited about the innovative new experiences it will unlock for our users.”
Later, Google also shared a post on X confirming the tie-up, “Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.”
Image Credit: X/@NewsFromGoogle
Both statements clearly mention that the Cupertino Giant will be using Gemini to power its assistant Siri. This was already rumored, as Apple’s attempts to acquire Perplexity went nowhere. With Gemini, Siri will get a major AI update . It will be able to handle more nuanced conversations and provide better results. Something long-time Apple users have been asking for years.
The next-gen Siri will arrive with the iOS 26.4 update, which will launch sometime in March or April. And it is only going to be available for Apple Intelligence-supported devices .
Something else worth noting is how Google’s statement mentions that Gemini will power Apple Intelligence features. This leads us to believe that Apple could use Gemini’s multi-modal capabilities for its Writings tools , Image Playground , and Message summaries, too.
Elon Musk Not Happy With Apple and Google Tie Up
xAI CEO Elon Musk also responded to Google’s announcement post on X, sharing his thoughts on the matter by saying, “This seems like an unreasonable concentration of power for Google, given that they also have Android and Chrome.” Though we don’t expect either Apple or Google to respond to Elon, we will update the situation as it progresses.
It is worth noting that xAI is the company behind Grok, which is in hot water currently due to its inappropriate image generation fiasco , and has been getting backlash from multiple news outlets, X users, and even government authorities.
With over 4 year of experience under the belt, I cover all facets of consumer tech, from smartphones to other consumer electronics, our favorite social media apps, as well as the growing realm of AI and LLMs. As an Apps and AI writer app Beebom, I provide my expertise in all these areas, weaving stories that help you get familiar with the tech around you. But you will find me playing NYT daily puzzles in my free time.
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