- At the Upfront 2025 event, Netflix Advertising President Amy Reinhard said that AI-generated ads are coming to Netflix.
- These ads will appear in the middle of shows and when the viewer pauses the video.
- Interactive AI ads on Netflix will appear in the ad-supported tier, starting in 2026.
Netflix is experimenting with Generative AI ads for its ad-supported tier. Speaking at Upfront 2025, Netflix’s President of Advertising, Amy Reinhard, said that starting in 2026, Netflix will be launching AI-generated interactive ads. There will be two types of ads: midroll ads and pause ads. Midroll ads play in the middle of a show, and Pause ads appear when you pause a show.
Speaking at the event, Reinhard said, “ When you compare us to our competitors, attention starts higher and ends much higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and movies themselves. “
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- A live-action Gundam movie will be released on Netflix.
- As of now, the cast includes Sydney Sweeney and Noah Centineo.
- The filming of the Gundam movie will begin sometime in March 2026.
Japan has had a massive impact on the world with its animes but one work of fiction that has created a generational fandom is the introduction of Gundam. Now being this popular, it goes unsaid that there have been multiple adpatations but now, the upcoming live-action Gundam movie is confirmed to be coming out on Netflix, and here, find out all you need to know about the upcoming project.
What Do We Know About the Upcoming Gundam Movie?
Image Credit: Tinseltown / Shutterstock
This new live-action adaptation of Gundam was announced all the way back in 2018, and Legendary Pictures was brought in as a co-producer. However, back then, details about the project were quite limited. Following this reveal, in 2021, Netflix confirmed that Jordan Vogt-Roberts will direct the movie. The filming was set to begin in 2023, but due to unforeseen circumstances, it never began, and later, we heard that the movie will not be made forward.
However, in 2025, it came to light that Sydney Sweeney and Noah Centineo were in talks with Legendary to star in the movie. Now, in 2026, a report by Deadline confirms that Sydney Sweeney and Noah Centineo will be starring in the live-action Gundam movie , and Netflix is on board to be the main distributor.
The filming of this project will begin in March 2026 and will be shot in multiple locations across Australia and the United Kingdom. So, let’s wait and see what Netflix and Legendary bring us with this live-action adaptation.
Shashank Shakya is an entertainment writer at Beebom. He has completed his Bachelors (Honors) in English Literature and is a published author. Shashank boasts incomparable knowledge about the Marvel and DC universe, along with other branches of entertainment with substantial experience in the field of writing.
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