Best Mailchimp Alternatives (Free and Paid, 2021)
Here, we have ranked the 8 best Mailchimp alternatives which are cheaper, have free plans that offer web automation, and more. You can expand the table below and move to any one of the alternatives.
1. HubSpot
If you are looking for a proper alternative to Mailchimp, one that is a marketing platform and has all the analytics tools then HubSpot is the best alternative to Mailchimp. Not just that, HubSpot also acts as a CRM platform where you can monitor your users, study their behavior and provide customer support.
Talking specifically about the Marketing Hub, you can run campaigns at a huge scale with its automation and analytics tools. You can integrate HubSpot with Facebook, Google, Instagram, and LinkedIn and automate using webhooks provided by HubSpot.
The best part is that just like Mailchimp, HubSpot also lets you create landing pages and forms for customers in hundreds of templates so you can easily convert website visitors into leads. I would say, if you have a large business and need an all-in-one CRM platform that includes marketing, sales, and customer support then HubSpot is a perfect, perhaps better alternative than Mailchimp.
Pros:
- All-in-one CRM Platform
- Separate Marketing Hub available
- Customize landing pages and forms
- Best for large businesses
Cons:
- Expensive for small businesses and nonprofits
- Limited features in free version
Pricing: Free, Paid plan for Marketing Hub starts at $45 per month
Visit HubSpot
2. Sendinblue
For small to medium businesses, Sendinblue is one of the best marketing-cum-CRM platforms out there and a potential rival to Mailchimp. It’s a solid option to consider if you’re on a tight budget. You get all the tools at your disposal for what Mailchimp is so popular. You can design email marketing campaigns , do email and SMS marketing, create a chat box so that no questions from customers go unanswered and lastly, you can also share your inbox with the team so that customer’s message history remains a priority.
On top of that, similar to Mailchimp, Sendinblue offers marketing automation tools. If you have got something important to focus on, you can simply put other aspects of the campaign on autopilot with the help of automation and Sendinblue will take care of that. Not to forget, you get the popular Transactional email feature of Mailchimp with Sendinblue. You can design the template of transactional email messages, choose how to deliver them, and strike an engagement with customers. Lastly, you also get a top-of-the-line user engagement dashboard where you can learn about your audience through analytics and target the customers smartly, and Sendinblue offers high privacy as well.
Pros:
- Design email templates
- Transactional email feature
- Accurate user analytics
- All-in-one platform
Cons:
- Not suitable for small businesses
- Free plan email limit
Pricing: Free, Paid plan starts at $25 per month
Visit Sendinblue
3. Sender
Feature wise, Sender comes with an email builder as well as email templates that you can use. You also get support for A/B testing, complex automation workflows, integrations with ecommerce platforms like WooCommerce, as well as CMS such as WordPress and Magneto. Therefore, Sender is great for you if you have an online store. Analytics are also available so you can get a good idea on how well your email marketing campaigns are working; this is especially useful for A/B testing. Overall, Sender is a good Mailchimp alternative for people who are on a tighter budget.
Pros:
- Free tier offers all paid features as well
- Support for A/B testing
- Automation workflows
- Integration with e-commerce and CMS platforms
Cons:
- Not as feature rich as some other options on this list
Pricing: Free tier; paid plans start at $12.50 per month, billed annually
Visit Sender
4. ActiveCampaign
If you’re looking for a service like Mailchimp that offers better automations, ActiveCampaign might fit the bill. Not only does this service offer complex automations for emails, but it also brings marketing automations, and CRM. It offers an easy to use and intuitive interface, and will allow you to create complex automations fairly easily.
Moreover, there is a plethora of parameters that you can use as well, including things like “wait (some days) before sending messages”, and more.
ActiveCampaign is a better choice than Mailchimp for a couple of reasons. First, it supports A/B testing, so you can easily send out different emails to separate groups of target audiences. Further, unlike Mailchimp, ActiveCampaign brings advanced segmentation for automations. It’s also considerably more affordable than Mailchimp.
However, ActiveCampaign doesn’t offer a free tier, which can be a deterrent to people who first want to try the service before subscribing.
Pros:
- Support for complex automations
- A/B testing support
- More affordable than Mailchimp
Cons:
- Doesn’t offer a free tier
- Template editor isn’t as smooth as competitors’
Pricing: plans start at $18.75 per month (paid annually)
Visit ActiveCampaign
5. GetResponse
Remember the Free-Forever plan of Mailchimp that got crazy popular back in the day? Well, if you are looking for something like that then GetResponse is a suitable alternative to Mailchimp. That said, keep in mind, you only get the Free-Forever plan which, by the way, includes complete marketing tools for 30 days. After that, you will be moved to the Free plan that features a website builder, email marketing tools, lead generation tools, and powerful analytics. You also get Autoresponders, but can’t deeply customize automation with multiple services using webhooks.
Coming to the complete list of features, you get complex marketing automation, A/B testing, segmentation between sales, marketing , and customer support, SMS marketing, transactional emails, e-commerce features, and more. To sum up, GetResponse is another powerful alternative to Mailchimp that has an enticing free plan, to begin with. You should definitely check it out.
Pros:
- Free-forever plan for 30 days
- No credit card required
- Priced well
- Free plan has good features
- SMS marketing
Cons:
- Analytics are a bit slow to update
- Email templates are a bit outdated
Pricing: Free-Forever plan for 30 days, Paid plan starts at $12.30 per month
Visit GetResponse
6. Zoho Campaigns
Even though there are some other options on this list that offer CRM features, if you’re looking for a Mailchimp alternative that’s also a very powerful and useful CRM platform, Zoho Campaigns is definitely worth a look-see. Not only does Zoho Campaigns offer a very enticing free tier, it also supports advanced features including complex automations that can make your marketing life easier.
Zoho brings a ton of cool templates for you to use with their email builder, and the service even supports Unsplash directly, which means you can easily import stock images into your marketing emails. Further, the Mailchimp competitor offers support for A/B testing, drag and drop workflows for creating automations, contact path tracing, and more. Zoho also makes segmentation a lot easier. However, even though the service offers some integrations, with platforms like Survey Monkey, Zapier, Salesforce, and more, it does lag behind Mailchimp when it comes to the number of supported integrations and ease of use.
Pros:
- A/B testing support
- Complex automation support
- Fully-fledged CRM platform
- Unsplash integration in email editor
Cons:
- Doesn’t support as many integrations as Mailchimp
- Not as easy for beginners
Pricing: plans start at $3 per month, billed annually
Visit Zoho Campaigns
7. Moosend
Another option that you can consider for your Mailchimp-like needs is Moosend. The primary reason that Moosend is on our list is its ‘Free Forever Plan’. By far, this is one of the most feature-packed free tier of any service on this list, and offers almost each of the most useful features in Moosend’s paid plans.
You get support for unlimited emails even in the free plan, and there are reporting and analytics as well.
Apart from that, Moosend offers advanced automation features, but it does lag behind on offering integrations.
Pros:
- One of the most feature-packed free plans
- Responsive templates
- Advanced segmentation
- Complex automation features
Cons:
- Free plan is limited to 1000 subscribers
- Doesn’t offer a lot of integrations
Pricing: paid plans start at $8 per month
Visit Moosend
8. ConvertKit
Pros:
- Best for artists and creators
- Easy website builder
- Deeply personalized templates
- Priced well
Cons:
- Does not scale well for large subscribers
- Free version has limited features
Pricing: Free, Paid plan starts at $9 per month
Visit ConvertKit
9. MailerLite
Talking about the features, you can build and manage email campaigns, automate tasks related to your target audience and grow engagement on your custom-built website. It also supports A/B testing as well as split testing.
If you choose to pay for the paid plan, you also get custom HTML and hundreds of pre-designed templates to choose from. What I like about MailerLite is that even a non-expert user can create embedded forms, pop-ups, and chatboxes with automated answers.
Just like ConvertKit and Mailchimp, MailerLite is a very good option for selling digital goods.
Pros:
- Cheap and easy to use
- Best for non-expert users
- Library of pre-designed templates
- Task automations
Cons:
- Drag and drop editor is slow
- Integrated tools need improvement
Pricing: Free, Paid plan starts at $10 per month
Visit MailerLite
10. Mautic
As for features, Mautic has support for multi-channel automation, has support for themes and you can integrate WordPress with Mautic for better monitoring of user engagement. All in all, I would say, if you want a free alternative to Mailchimp , Mautic is a very good free and open-source replacement that you should give a try.
Pros:
- Free and open-source
- Supports automations
- Integrate with your website
- Vibrant community
Cons:
- For expert users
- Need to maintain the infrastructure
Pricing: Free
Visit Mautic
11. Constant Contact
Constant Contact is yet another marketing platform that is quite popular for its cohesive experience. Just like Mailchimp, the service has become a platform, and now it offers email marketing, e-commerce portals for selling digital goods , easy-to-setup websites, and social marketing.
Unlike traditional bulk emails, Constant Contact brings smart analytics and lets you target the audience with custom templates so that you can instantly connect with the customer. And the best part is that all the email templates are customizable and mobile-optimized.
As for the website build, Constant Contact uses an AI-powered website builder for developing a landing page that looks professional and has all the required elements. Best of all, you don’t need any tech skills to get things done. Constant Contact is also one of the few services that allow selling physical goods.
Using its e-commerce platform, you can ensure customers experience a smooth checkout process. To conclude, Constant Contact is a powerful marketing platform and you can definitely give it a look in place of Mailchimp.
Pros:
- eCommerce platform
- Digital and physical goods
- AI-powered website builder
- Smart analytics
- Mobile-optimized
Cons:
- A bit costly
- Need better integration with third-party tools
Pricing: Free, Paid plan starts at $20 per month
Visit Constant Contact
12. SendGrid
Pros:
- Store up to 2000 contacts for free
- Code editor
- Actionable insights under free account
- Email automation
Cons:
- Cap on emails per day
- Bulk cleaning is complex
Pricing: Free, Paid plan starts at $15 per month
Visit SendGrid
Find the Best and Free Alternatives to Mailchimp
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